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Newspaper ads still reach a large audience who reads the paper regularly, especially older demographics. So, while social media dominates marketing, newspapers can be effective for targeted advertising.
Newspapers are for general group of people but for specific group of people, the best way of advertisement is magazine. As it is related to specific group like if it is a fashion based magazine it would only contain fashion related products and moreover, the people who would buy this magazine would have some kind of interest in that field. Thus, it is very effective for specific target audience.
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